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◉ Treviso
45°40′ N
12°15′ E
Italy
Product 03 / 06

The Alliance

Global infrastructure for independent firms. No Brand dilution. Loss of control. Ongoing royalties. That model made sense when infrastructure was scarce. It no longer is.

Visit thealliance.realestate

The AllianceIndependence, globally connected
N S E W
◉ Treviso
45°40′ N
12°15′ E
Italy
§ — The Alliance

Independent — and connected where business actually moves.

The Alliance is built for brokerage owners who have spent years building a name, a culture, and a business they intend to keep.

It gives independent firms the global connection, referral structure, and listing reach they need — without asking them to become someone else.

§ — The moment

The moment business is won or lost.

Deals do not always start in your market.

Buyers relocate. Investors diversify. And in that moment, they expect their real estate professional to connect them with someone trusted on the other end.

Referrals do not move randomly. They go to the firms that are visible, trusted, and connected when the opportunity appears.

Traditionally, that was the global-brand advantage.

The Alliance ensures your firm is part of that moment — not outside it.

§ — What you get

Infrastructure that already moves business.

Global visibilityAn edge in listing presentations and recruiting conversations.
Referral infrastructureStructured routing, tracking, agreements, and multi-currency support.
Demonstrated expertiseShowcase certifications and capabilities to global partners.
Pre-market listingsShare inventory with trusted partners before it reaches the open market.
Live networkingCurated events to discover cross-market partnerships.
Marketing presenceBadge, social content, newsletter visibility, and ongoing exposure.
Full onboardingOffice and agent setup from day one.
Build your networkInvite trusted collaborators and discover new ones.
§ — The pitch

A better listing conversation.

For years, the global story was difficult to counter:

“A worldwide network. Trusted introductions. Cross-border exposure.”

It was a powerful story — and it won listings.

The Alliance ends that asymmetry.

“Yes — we are globally connected.”

Same reach. Same credibility. Same infrastructure. Different outcome.

The decision goes back to who does the better job — not who has the better story.

§ — Position

Built for firms that already control their business.

They have the relationships. They know their markets. They have built something worth keeping.

The Alliance extends that position — connecting your firm when the deal starts somewhere else.

The Alliance gives independent firms the credible answer when a seller asks: can you market my property globally?

Yes.

§ — Admission

Admission is curated.

Membership is limited to a select group of independent brokerages per market — firms that are principal-owned, privately held, operationally strong, and intentionally independent.

“The Alliance ensures your firm is connected at that moment — so the opportunity does not default to someone else’s network.”
F.01

Independent-only, by charter

Member goals are aligned. The room is protected.

F.02

Flat membership fee

No royalty. No percentage of commissions. 0% share of referral fees.

F.03

Proven global platforms

The same referral rails trusted by Sotheby’s International Realty, Century 21, Coldwell Banker, and peers.

F.04

Your brand, front and back

Wear an Alliance badge alongside your name. Never under it.

The Alliance — by the numbers
$7B+Referral volume on the infrastructure, 2025
0%Share of referral fees
19Languages supported
100%Compliant — routing, agreements, tracking
Trusted by the brands you know

The networks behind the names.

Sotheby's International RealtyColdwell BankerCentury 21CorcoranERA Real EstateBetter Homes and Gardens Real EstateEngel & VölkersSotheby's International RealtyColdwell BankerCentury 21CorcoranERA Real EstateBetter Homes and Gardens Real EstateEngel & VölkersSotheby's International RealtyColdwell BankerCentury 21CorcoranERA Real EstateBetter Homes and Gardens Real EstateEngel & Völkers
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For

Successful brokerages who want global infrastructure without giving up their independence.

Ready to see how this works for your business?